·Adiamo Studio
What guests ask before they book
Put terrace, steps, parking, dogs, and high chairs on the page in plain sentences, and turn on the matching Google attributes only when those facts are true this week.
Answer first
Write the answers your floor already gives, in sentences, on the website: whether there is outdoor seating, whether the entrance has steps, where people park, whether dogs are welcome, and whether you have a high chair. On Google, set the attributes that match those facts, and only those. Google’s own test for a wheelchair-accessible entrance is specific: three feet or one metre wide, no steps, or a real ramp — not a revolving door on its own. Attributes can take minutes or up to 30 days to show, the list depends on your country and category, and some of them can be filled in by guests. A sentence on your page is the copy you control tonight.
The message at 7pm is rarely “what is your philosophy”. It is “terrace for four”, “are there steps”, “can we bring the dog”, “where do we park”, “do you have a high chair”. Someone on the pass types the same four replies until the tables fill, and one of the replies is wrong because the terrace closed in October.
This guide is which of those facts belong on the page, which belong as Google attributes, and how not to claim a step-free door you do not have. The reservation path those guests will use afterwards is in WhatsApp and email reservations that actually get answered.
How a sentence differs from an attribute
An attribute is a yes or no on your Business Profile. Google says you can add them so customers know details — outdoor seats, or Wi-Fi — and that they show on Search, Maps, and other Google surfaces. If you add certain attributes, the business might show up when someone searches for places with that feature. “Might” is Google’s word. Some attributes can only be changed in certain countries or categories, and the names can change. Guests can also supply some of them. Edits are usually reviewed in about 10 minutes, and sometimes take up to 30 days. All of that is in Manage your business attributes.
| A sentence on your website | A Google attribute | |
|---|---|---|
| Who can read it | Anyone on the page, including from your bio | People on Search and Maps, if Google shows it |
| How precise it can be | “Terrace from May to September, four tables” | Usually yes or no |
| Dogs, dress, high chairs | Write them even if Google has no switch for them | Only if that attribute appears for your category and country |
| A fact that changes with the season | Edit the sentence the week it changes | Turn the attribute off when it stops being true |
| A guest who marked it for you | Your sentence still says what you mean | Check the profile; some attributes arrive from visitors |
| What it is not | A substitute for the answer at the door | A promise you will rank for “terrace” |
People scan. A fact buried under a paragraph about the chef is the same as a fact you never wrote. Nielsen Norman Group’s note on how users read on the web is why these answers should be short lines, not a story. Google’s own restaurant setup lists editing attributes next to photos and the menu, in Get started with a Business Profile for your restaurant.
When to publish the answer
Put it on the page
- The floor has typed it more than once.
- A guest cannot see it from the street or from the photos.
- Getting it wrong wastes a trip: steps, a closed terrace, no high chair.
- You can say it in one sentence that will still be true on Friday.
Leave the attribute off
- You are not sure, and the profile is asking for a yes or no.
- It is true of the bar and not of the dining room.
- The terrace is stacked chairs until spring.
- The attribute name does not match the fact. Do not force it.
How to publish the answers
List
The questions the floor already gets
Sentences
On the page, in plain words
Attributes
Only the ones that match
Photos
The door and the terrace, if you have one
Friday
Re-read before the busy night
- 1
Collect the questions you already answer
Look at a week of WhatsApp, the reservation notes, and what the host says at the door. Terrace, steps, parking, dogs, high chairs, and “can we sit inside if it rains” are the usual set. Allergies are a different list, written beside the dishes, in how to show allergens on your menu.
- 2
Write one sentence each, where the hours are
Next to the hours and the address, not in a footer novel. “Four terrace tables, May to September, booked with the table.” “One step at the door. The dining room is level.” “No private parking. The square outside is public and fills up.” “Dogs in the terrace only, on a lead.” If the site has a second language, these sentences need to exist there too.
- 3
Set Google’s attributes with Google’s definitions
Open the list on your profile. It will not be the same in every country. For a wheelchair-accessible entrance, Google’s help says yes when the entrance is three feet or one metre wide and has no steps, or has a permanent ramp or at least a movable ramp. Revolving doors alone are a no. A wheelchair-accessible restroom needs an entrance at least one metre wide and no steps; a stall the guest must enter also needs a one-metre opening. Seating is a yes when the main area has no steps and room to reach a table; standing-height tables are a no. Accessible parking means a reserved spot, marked the way your local rules require. An elevator attribute is for a real elevator that fits a wheelchair, when you have more than one floor.
- 4
Show the door and the terrace
A sentence plus a photo is easier to trust than either alone. What belongs in the photo — the entrance, the room, the plates — is in what photos belong on a restaurant website. Do not photograph the terrace in July and leave the attribute on in January.
- 5
Match the season to the hours
If the terrace has its own calendar, say the months, and make the indoor hours the hours a guest can rely on. How to publish a clock people can trust is in how to publish restaurant hours guests can trust. An attribute that says outdoor seating while the sentence says “closed until April” is two businesses.
- 6
Check the profile after guests have been editing too
Some attributes arrive from people who visited, not from you. Once a month, read the yes/no list against the room. If something is wrong, change it, and remember the review can take up to 30 days. Until it updates, your sentence is the correction guests can see.
Which fact goes where
| Fact | Sentence on the site | Google attribute |
|---|---|---|
| Terrace | How many tables, which months, whether it is bookable | Outdoor seating, only while it is actually in use |
| Steps | How many, and whether there is a ramp | Wheelchair-accessible entrance, only if Google’s width and step test is met |
| Toilets | Which floor, and whether the door is wide enough | Wheelchair-accessible restroom, using the one-metre test |
| Parking | Public square, street, or a reserved bay | Wheelchair-accessible parking only if a reserved, marked bay exists |
| Dogs, children, dress | Yes, no, or “terrace only” | Only if that exact attribute is offered to you, and it is true |
| Wi-Fi | Say so if guests ask; otherwise skip it | Only if you offer it |
The page can hold those sentences beside the hours and the way to book, which is where a guest looks before they message. The card below is a live restaurant site: the test is whether terrace, access, and the door are obvious without a chat.
When the facts fail
- Outdoor seating in winter. The attribute is still yes. The chairs are in the cellar. The guest booked the terrace.
- “Step-free” with one step. Google’s entrance test is no steps, or a ramp. One step is a sentence you owe the guest, and it is not a yes.
- The accessible table is the bar. The dining room is up a flight. The attribute talked about the main area.
- Dogs welcome, except when they are not. The sentence and the host disagree. The guest believes the page.
- A guest’s edit you never checked. The profile says cash only, or Wi-Fi, because someone tapped it. You serve cards and have no Wi-Fi.
- Everything is “ask us”. You have moved the 7pm messages from WhatsApp into the building. You have not removed them.
What these facts do not do
They do not reserve the terrace. A sentence that says the terrace exists still needs the booking path your floor answers. They do not make the entrance accessible because you selected yes. Google’s measurements are the test for the attribute; your sentence is the description a guest uses to decide. They do not guarantee you will appear when someone filters for outdoor seating — Google says you might. And they do not replace the category, the hours, or the phone. What actually sits behind local results is in what restaurant SEO actually changes. A true sentence is a service to the guest. It is not a ranking trick.
Frequently asked questions
Should I mark wheelchair accessible if we have one small step?
No. Google’s entrance attribute is for an opening about a metre wide with no steps, or with a permanent or movable ramp. A revolving door alone is a no. Describe the step on your website so the guest can decide.
The terrace is only open in summer. What do I set?
Say the months on the page. Turn the outdoor-seating attribute off when the terrace is closed. A yes in January sends people to furniture that is not there.
Google does not offer a “dogs” attribute. Do I skip it?
Write it on the website anyway. The attribute list depends on your category and country, and the names change. The guest’s question does not wait for the list.
A guest set an attribute I did not choose. Can I change it?
Yes. Google says some attributes are filled from people who visit. Edit it to match the room. The review is often about 10 minutes and can take up to 30 days.
Where should the sentences sit on the site?
With the hours and the address, in short lines. Dress code, high chairs, parking, and dogs belong there. Allergens belong on the dishes, not in this block.
Does Adiamo add these attributes for me?
No. You set them on Google, and only when they are true. On the published page, write the sentences next to the hours so a guest can read them before they message.